Commercials that will cause me to turn off my radio or change the TV station without even thinking-
- Furniture sales
- That annoying girl from Progressive Auto Insurance (her name is Flo)
- Anything with Sally Field
- Subway- I won't buy their footlong sandwich if it is $0.05
Consumers have changed, but advertisers refuse to change with them. We are smarter and better informed, so stop treating us like children. Take a week, read some Seth Godin, and then try again.
What commercials would you add to this list?